It’s the continual challenge — and opportunity: How do you engage employees to take advantage of the company wellness program?
- “Only 32 percent of Generation Xers (ages 35 through 54) and 24 percent of the baby boomers (55 years and older) segments indicated they had a workplace wellness program, compared to 41 percent for Millennials (ages 18 through 34).”
- “Furthermore, 45 percent of the Baby Boomers said they would not participate, compared to 36 percent of Generation Xers and 41 percent of Millennials.”
- “The first is to encourage wellness champions and “super-users” to be vocal or provide testimonials.”
- “The second leverages social norms with real data that supports company goals and may surprise the audience, such as “60 percent of employees choose healthy entrees at least three days a week.”
- “Finally, short, creative ‘edutainment’; videos can incorporate humor or sense of fun with their messages.”
Additionally, Heinen added “on-site clinic services, resiliency or mindfulness training, new healthy dining initiatives, exercise classes, walking programs or any other offerings that employees value can improve overall participation.”